Is a Marketing Degree Right for You?

An online bachelors degree in marketing equips students with a thorough understanding of business operations while emphasizing the role of marketing in successful business practices. Students learn how to set and implement marketing goals and measure their effectiveness and how to conduct market research.

Students also master important areas in contemporary marketing strategies, including advertising campaigns, new product development and promotion, brand and product management, and sales. Job prospects in marketing are strongest for tech-savvy profession now that Internet/social media marketing, Web analytics, mobile marketing, and events marketing continuing to rule the marketing field. If have an interest in information technology and want a diverse yet applicable degree, marketing is a strong choice.

Advice for Earning Your Marketing Degree Online

If you are considering an online degree because you need flexibility, keep in mind that most online bachelor’s programs in marketing are not self-paced. This means online students must still be disciplined enough to turn in assignments and take exams by an established deadline within a fixed semester, term, or module. Also, online marketing degree programs are abundant, so it is important to identify quality programs when narrowing your search.

Only consider programs from schools that are regionally or nationally accredited. And, you may want to limit your choices to online marketing programs from business schools accredited by the Association to Advance Collegiate Schools of Business (AACSB-International), which is considered to be the gold standard for business education.

Required Courses

Online Marketing degree programs include a business core, including courses in finance, management, economics, accounting, and technology. Courses in marketing research, cost-analysis, and selling make up the major curriculum. Required courses might include:

  • Principles of Finance
  • Operations Management
  • Personal Selling
  • Internet Marketing
  • Sales Management

Common Career Paths

Some potential careers for those with a bachelor’s degree in Marketing include:

Marketing Managers

  • Expected Growth: 14%
  • Average Annual Salary: $103,960

Marketing managers are responsible for determining consumer demand for various goods and services, pinpointing target markets for goods and services, and implementing pricing strategies that are acceptable to the consumer but allow for maximum profit for a business or corporation. A bachelor’s degree in marketing helps prepare marketing managers for this role by teaching them how to operate effectively in a business environment and how to manage marketing campaigns. The above salary and employment growth figures were gathered from the BLS, and represent average incomes. Actual salaries can vary based on your experience, size and type of employer, and education level.

Market Research Analysts

  • Expected Growth: 41%
  • Average Annual Salary: $72,395

Market research analysts are responsible for analyzing market conditions on a local, regional, and national level in an effort to promote goods and services in way that best appeals to that market. Market research analysts collect data that helps them not only evaluate how well a marketing strategy worked in the past, but also helps them reasonably forecast how productive a new marketing strategy will be in the future. Figures above were provided by the BLS.

Sales Manager

  • Expected Growth: 12%
  • Average Annual Salary: $108,180

A bachelor’s degree in marketing could also lead to a career in sales management. Sales managers must keep a sharp eye on consumer preferences, set discounts and special pricing to drive sales, and make sales and profitability projections. Sales managers also often work closely with marketing professionals as part of a management team. The broad business background of a person who has a bachelor’s degree in marketing is beneficial for roles such as these. Figures above were provided by the BLS.

Public Relations Managers

  • Expected Growth: 21%
  • Average Annual Salary: $108,060

Public relations managers design campaigns and strategy to monitor and influence the public’s opinion of an individual or company. Marketing is a useful degree in public relations, which often involves advertising and marketing mechanisms, as well as writing and fundraising. Most entry-level positions require at least a bachelor’s degree, which is sufficient for most management positions as well. Figures above were provided by the BLS.

Marketing Executives

  • Expected Growth: 5%
  • Average Annual Salary: $120,780

Marketing executives are responsible for overseeing marketing operations of the entire corporation or firm and are accountable for the results of the company’s marketing efforts. While a bachelor’s degree may be sufficient when paired with significant experience, many executives have graduate degrees in business or marketing, like an MBA. Figures above were provided by the BLS.


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