Sales and Marketing Bachelors Degree Online
Is a Sales and Marketing Degree for You?
Most higher education institutions combine the concepts of sales and marketing into one bachelor's degree program. Bachelor's degrees in sales normally focus on the basics of providing prospective buyers with a quality product or service, or the art of persuading a customer into buying. Most bachelor's degrees in marketing focus on the basics of market research, branding, advertising, and public relations. These degrees may vary according to your chosen industry, as you may choose possible concentrations in the areas of retail, manufacturing, insurance, real estate, security, information technology, hospitality, transportation, construction, health care, non-profit, and research (to name just a few possible industries). If you enjoy the thrill of working in a fast paced and ever changing environment, sales and marketing may be the perfect area for you. Individuals within a marketing and sales degree program tend to enjoy working in teams to develop creative new ways to accomplish their company's goals. Students in a sales and marketing bachelor's degree program will be trained to handle the multifaceted tasks that arise throughout various business situations. Moreover, students will learn the many specific intricacies involved in the sales and marketing of products or services. They will learn to understand traditional areas of marketing channels, sales management, advertising, and research, as well as, consumer and dealer motivation. For this reason, students within this degree program succeed when they are somewhat people oriented. Students will gain an understanding of buyer and seller behavior within the context of the overall market environment.
Advice for Earning Your Sales and Marketing Degree Online
It is important to realize that while an education is undeniably essential to creating a successful career in marketing or sales, experience is endlessly important as well. Many marketing and sales degree programs incorporate some form of hands on experience within the field. Some courses may require mock business building or sales pitches, while others may require real life application within the world of business. It is common for marketing and sales degree students to enter business internship programs through their school or elsewhere. While there is no standard accreditation needed in marketing and sales, certain job categories have specific designations to work towards. It is important to keep up with trends in the marketing and sales field by studying industry related articles, networking within the field, and attending marketing and sales workshops or classes. A marketing and sales degree is one of the most versatile degrees available in the realm of higher education. For this reason, individuals who have obtained a marketing and sales degree are highly sought after in the professional world.
Required Courses
Sales and marketing students typically take classes from multiple departments within an institution. The marketing and sales degree combines the mathematical courses of an accounting degree with the organizational focus of a business degree, while also focusing on the human behavioral studies of a liberal arts degree. Therefore, students obtaining a marketing and sales degree can expect to take coursework such as, principles of finance, business law, statistical analysis, college writing, communications, management theory and practices, basic computing, market research, consumer behavior, logistics strategies, and many more.
Common Career Paths
Some career options for individuals with a sales and marketing bachelor's degree include (but are not limited to) the following: international sales manager, assistant director of marketing, marketing campaign analyst, sales executive, business developer, ad research manager, web marketing analyst, account executive, corporate marketing director, advertising sales manager, director of growth and market development, contracts specialist, interactive marketing specialist, brand manager, membership sales director, director of global marketing, and technology sales specialist.
Starting Salary: $36,900
Mid-Career Salary: $81,500
Learn More About a Career in Sales and Marketing
